Infographics & Analytics

Analytics  seem to be in use for every area of life these days. Chances are your business is making use of data analysis everyday, but how do you communicate to your customers what matters about the data?

Maybe we’re biased, but we’ve observed that images, especially infographics that relate to your company’s business, is one way to explain “what it all means” once you have the data.

We recently had the chance to develop an infographic for Veros — a real estate analytics firm. The big story was that the top markets were all west of the Mississippi and the bottom markets seemed to be east. The client wanted quite a bit of data about specific markets, so our challenge was to organize that in a manner that still allowed a viewer to get the big picture at a glance.

Tips for creating infographics:

  • Pie charts are best to compare percentages to the whole, and for categories that are less than 5% of the total, it may be best to group as “Other”.
  • Line charts can effectively show fluctuations over time
  • Yes, you can combine more than one type of chart in an infographic; the rule is to keep thing visually simple so the most important facts can be understood in a glance.

Here’s an example infographic:

2014 Q3 VeroFORECAST Infographic

Got comments or questions? Click the button and get in touch!

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drum art design for Plastic Zombies band

Drum & T-shirt Art for Plastic Zombies

Much of our work is for businesses, and therefore ‘clean and corporate’ — but that just wouldn’t have fit the bill for this punk-influenced band local to Southern California. While the overall artwork did need to go with the turquoise finish of one of the band’s drums, there were no other rules: befitting the punk influence at the heart of their music, band members were fine with either amusing or offending potential audiences.

Check back soon: when available, we’ll plan to provide a link to their schedule, for those of you who are live music fans!

fun illustration for memorial day

Happy Memorial Day!

My favorite canine hits the road, and more…apparently.

This illustration was done in Illustrator, with the canine photo masked in Photoshop and then dropped into the composition.

Typeface for whimsical title was FontDiner’s Loungy. They’re a type foundry that specializes in retro fonts. (Loungy is listed under Free Silverware)

Book Cover Design

Mooove Ahead! book cover design

Just finished a fun project, a book cover design for author Tony Wong. An illustration of a “corporate herd” wraps from front to back of the book cover design.

The topic is career development, and Tony dishes all that stuff they didn’t tell you in school! Chapters include tips on dealing with the “Boss from Hell”, specific advice to get ahead sooner, and much more.

Want to buy a copy? Soft cover, and e-book formats are available!
Visit the author’s website: moooveahead.com

Got questions? Click the button and get in touch!

Infographics & Social Media

Social media use is going through explosive growth. While we can’t predict which channels will be the best ones for your company, we have observed that images, especially infographics that relate to your company’s business, is one way to enhance the ongoing conversation with your customers.

Detailed infographics can cost thousands to develop, but simpler ones can be a part of your social media on a regular basis. Wondering what goes into an infographic?

  • Start by researching trends or data related to your industry; in the above example, we gathered data from a government source to obtain accurate information.
  • Yes, accurate information is essential!
  • Once your data is organized, decide how best to present the data visually: would a bar graph be ideal? Or, what about a pie chart?
  • The best infographics convey the big picture at a glance!

Tips:

  • Pie charts are best to compare percentages to the whole, and for categories that are less than 5% of the total, it may be best to group as “Other”.
  • Line charts can effectively show fluctuations over time (see example below)
  • Yes, you can combine more than one type of chart in an infographic; the rule is to keep thing visually simple so the most important facts can be understood in a glance.

Got comments or questions? Click the button and get in touch!