Creative direction provides oversight to ensure that each piece of our clients’ communication fits within their overall brand, for a cohesive brand message.

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Book Cover Design

Mooove Ahead! book cover design

Just finished a fun project, a book cover design for author Tony Wong. An illustration of a “corporate herd” wraps from front to back of the book cover design.

The topic is career development, and Tony dishes all that stuff they didn’t tell you in school! Chapters include tips on dealing with the “Boss from Hell”, specific advice to get ahead sooner, and much more.

Want to buy a copy? Soft cover, and e-book formats are available!
Visit the author’s website: moooveahead.com

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Infographics & Social Media

Social media use is going through explosive growth. While we can’t predict which channels will be the best ones for your company, we have observed that images, especially infographics that relate to your company’s business, is one way to enhance the ongoing conversation with your customers.

Detailed infographics can cost thousands to develop, but simpler ones can be a part of your social media on a regular basis. Wondering what goes into an infographic?

  • Start by researching trends or data related to your industry; in the above example, we gathered data from a government source to obtain accurate information.
  • Yes, accurate information is essential!
  • Once your data is organized, decide how best to present the data visually: would a bar graph be ideal? Or, what about a pie chart?
  • The best infographics convey the big picture at a glance!

Tips:

  • Pie charts are best to compare percentages to the whole, and for categories that are less than 5% of the total, it may be best to group as “Other”.
  • Line charts can effectively show fluctuations over time (see example below)
  • Yes, you can combine more than one type of chart in an infographic; the rule is to keep thing visually simple so the most important facts can be understood in a glance.

Got comments or questions? Click the button and get in touch!

The Long Game

  • Scanning the Horizon

    Looking out at the “lay of the land” to see what is nearby and out on the horizon.

  • Focused on You

    Turning the focus on you, to see how you can take advantage of the surrounding opportunities.

One of the things I enjoy about the great outdoors is how frequently it reminds me of good practices for business and relationships in general. I’m sharing these snapshots taken while out on a hike in a coastal preserve yesterday afternoon for that reason: while I observed, this osprey repeatedly looked out, and then turned his/her focus on me — in this case, I was nearby with a camera and the osprey wanted to keep an eye on me to make sure I wasn’t a threat.

Since ospreys fish for their dinner, the osprey must look carefully to see below the surface; I suppose they’re scanning for anything that disturbs the surface of the water.  But they must distinguish between surface ripple caused by a passing breeze and surface disruption caused by some fish (there’s my dinner!) swimming near the surface.

There are obvious parallels between the osprey’s behavior and essential practice for a business. First, the organization’s leadership must regularly scan the horizon to see what’s coming that will affect their operations, while also keeping an eye on what the competitors are doing, and what might become a threat to their continued success. Second, there’s a need to determine whether a situation or event primarily presents an opportunity or is a threat; frequently an event, situation, or trend possesses both qualities.

In my practice as a designer, I work with each client to understand the specific “surroundings” of their business so I can identify both opportunities and threats. Every business has its share of each, but the response helps shape any situation into an opportunity.

Got comments or questions? Click the button and get in touch!

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