Portfolio: Big Exhibit Spaces
Planning for a big space at an event means making the best use of that space. Simple messaging consistent with branding and eye catching graphics are rules that still apply. Smaller spaces set up for meetings or other planned activities such as demo areas are an effective use of space within a large primary exhibit.
Tip: have your staff set appointments in advance and use your event to meet multiple clients all in the same city. Results: Maximize sales opportunities while saving on travel costs.
Companies needed visual impact big enough to fill a large space and create a floor plan for effective use of the space for private and semi-private meetings, and demos of their applications.
Create big visual impact, and plan floor space for smooth traffic flow, with smaller private areas for meetings and demos.
- Creative Direction